Coming January 28th, to Metro Manila, a one-of-a-kind coffee event:
Coffee and Mind
I’m hosting this event in a beautiful and unusual location: Mozaic Living, a lifestyle and furniture store in Mandaluyong, with some of the most beautiful and interesting handcrafted furniture you’ve ever seen. The place has high, bright ceilings, and a huge polished half-tree trunk as a central table around which sit many chairs each with a unique design.
Why am I not having this event in the usual specialty coffee shop, or cupping lab? Because coffee events have become stale. I want you to learn something new at this event, and to experience something you’ve never experienced before.
Here is official description of the event:
Everyone loves that first sip of coffee, but did you ever wonder what is happening inside your brain when the coffee hits your tongue? Come join us for an afternoon of exploring the connection between flavor, language and perception. Daniel Humphries, 13 year veteran of the specialty coffee from New York, Seattle, and Manila, will teach us about your environment, your mood, and even the weather can change how your coffee tastes.
Each participant will get a chance to taste several different, exotic coffees, listen to a presentation about how each coffee was born and crafted, get a chance to provide his or her opinion and take part in a short, fun experiment in mind-bending flavor appreciation. We’ll also send you home with a little bit of roasted coffee to taste at home on your own.
Registration Fee: P300
12 Sheridan street, Mandaluyong City, Mandaluyong, Philippines
What exactly goes on during the event will remain a bit of a surprise. We’ll sit, we’ll talk, I’ll give a presentation on some of the elements of flavor in coffee and in the mind, and we’ll taste some coffees.
You will not have to “cup” coffees. You won’t have to wait in line while everyone crowds around a single table pushing wet grounds around with a spoon. You will get to taste some very interesting and unique coffees. You will have a chance to evaluate those coffees (in fact, I insist on it… even for beginners). Then we’ll have a reveal and perhaps a surprise or two.
Again, I’m not going to reveal ahead of time what the surprises are, but to give you an idea, there’s this study, showing that the material your spoon is made out of influences your perception of flavor:
And, if you’re thinking that it’s a little too obvious to point out that things that go in your mouth affect the way things taste, how about this one?
It turns out that we know a lot about how these things affect the mind, but most people never get to hear about them, let alone experience them firsthand!
If you’re interested in attending this event, or learning more about these topics, you can leave a comment below, or send an email to firstname.lastname@example.org